The document outlines a workshop titled 'Practical Research in the Brewery' scheduled for the MBAA District Northwest Meeting on May 10, 2025. It aims to guide participants in transforming ideas into research projects by covering essential steps such as developing critical questions, justifying business needs, and analyzing results. The workshop includes a case study from pFriem and encourages group activities to design experiments, emphasizing the importance of a clear hypothesis and data integrity while addressing the need for research buy-in from upper management by highlighting potential ROI.
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