In this presentation, Karl Ockert discusses the evolution of the craft brewing industry, highlighting the economic pressures faced today, such as inflation, climate change, and shifts in consumer behavior. He reflects on the early days of micro-brewing in the 1980s, where the market was nascent, and brewers had to be resourceful and innovative to succeed. Ockert emphasizes the importance of learning from historical challenges and adapting to current realities by leveraging ingenuity and technology.
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