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LOGAN, Craft versus commodity 

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The document explores Bale Breaker Brewing Company's four-year journey of growing barley and brewing with it, aiming to create a distinctive product while enhancing brand recognition. The project faced various challenges, including inconsistent product quality, higher costs compared to contracted malts, and complexities in the brewing process, which ultimately led to subjective evaluations of its overall worth. Despite the intense flavor of the homegrown malt, the product did not outperform other limited releases in sales, raising questions about the project's value.

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LOGAN, Craft versus commodity.pdf   1.17 MB   1 version
Uploaded - 02-12-2026

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