The document provides an overview of the Pilot Brewhouse at Deschutes Brewery, highlighting its role in research and development for brewing. It emphasizes the benefits of flavor matching, quick scalability, and the ability to experiment with low risk and cost. The process encourages creativity through standardization and involves data collection and sensory analysis, with contributions from various teams including brewers, R&D, and marketing. The document outlines a structured product development process that includes idea generation, testing, development, market research, and launch phases.
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