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Training the Customer: Quality Beer from Grain to Glass 

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02-12-2026 17:49

The document outlines the journey of Alesong Brewing, founded by Brian and Doug Coombs along with Matt Van Wyk, highlighting their focus on barrel-aged beers and sustainable practices. It details the brewery's history, from its inception in 2015 to the opening of tasting rooms and the establishment of a member club that offers exclusive benefits and educational events for its members. The brewery emphasizes the use of local ingredients and innovative brewing techniques, aiming to create unique and food-friendly beers.

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COOMBS, Training the customer_quality beergrain to glass.pdf   2.40 MB   1 version
Uploaded - 02-12-2026

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