District Georgia

The document explores various biases that can influence sensory evaluation, particularly in beer tasting. It emphasizes that many of these biases are unconscious, with individuals often more aware of others' biases than their own. Key biases discussed include confirmation bias, selective perception, and expectation error, along with examples and strategies for mitigation. The importance of thoughtful panel design and awareness in reducing these biases is highlighted, along with practical tips for evaluating beer effectively while minimizing their impact.