The 2026 conference in Kalamazoo is shaping up to be a standout event, headlined by keynote speaker Ken Schramm of Schramm Mead and a general session with renowned author Stan Hieronymus. Beyond the Wednesday Trade Show and Sensory Evaluation workshop, the schedule offers a robust mix of technical and business tracks—featuring sessions on everything from practical yeast management and hop maturity to taproom profitability and mental health wellness. The week also features our signature networking events, including the Awards Ceremony and the Great Beer State Dinner on Thursday night.
Please note that Member Pricing ($345) ends on January 7, so be sure to register soon to avoid the late fees. If we are sending a team of five or more, we can also utilize the discount code group26 at checkout for an additional 10% off. It’s a great opportunity to get the crew aligned on the latest industry trends—from the brewhouse to the front of house—to kick off the new year.