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The future of the MBAA podcast (is in your hands)

  • 1.  The future of the MBAA podcast (is in your hands)

    Posted 01-12-2018 13:54
    Edited by John Bryce 01-17-2018 10:16
    Hey everyone! 

    I know it's easy to take stuff like this for granted; however, if you'd like to see the podcast continue, ​​I have 3 quick asks:
    1. Are there topics or certain members of the brewing community that you'd like to hear from on The Master Brewers Podcast? (I have ideas, but yours are better) If so, please let me know by responding to this post! 
    2. If you are enjoying the podcast, please take just a couple of minutes to leave a review on iTunes, Stitcher, etc. Despite thousands of downloads each week, only ~26 listeners have left ratings or reviews on iTunes. Feedback & reviews posted online or sent to The Exec, The BOG, or MBAA HQ (not me) help the powers that be decide whether or not we should continue spending time & money to produce these.
    3. Last, if you are a vendor, please, please, PLEASE consider sponsoring the show. It costs a lot of money to produce and we (probably) can't do it without sponsors.
    Thanks!

    ------------------------------
    John Bryce
    Charlottesville VA
    ------------------------------


  • 2.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-15-2018 17:31

    Hi John,

     

    Thank you for the reminder on the podcasts. I have really been enjoying them and hope they can continue.  I have reached out to see if the cost of sponsoring one will work within our budget.

     

    Cheers!

     

    Dana

     

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    Dana Johnson

    Technical Director - Craft Brewing

     

    C 720.346.1562

    TF 800.525.0476 | P 303.289.1090 | F 303.289.1190

    9152 Yosemite Street,  Henderson, CO 80640-8027

     

    www.birkocorp.com

     

     

     

     

     

     

                                                                                                                        

     

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  • 3.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-17-2018 10:25

    Please continue the MBAA podcasts and webinars.  I spoke with a few district members today and we all think that these are highly valuable.

     

    Thank you,

     

    Ruth






  • 4.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-15-2018 17:32
    John,

    A couple of ideas:
    1. Quality Systems - how do you measure quality in the brewery? A good example is "Quality Systems from Basic to Enhanced" by Kevin Hryclik (2016). Not sure if this would be better suited for the ASBC?

    2. Filtration - the effects of filtration on sensory and shelf life. Perhaps this could be a series?

    Thanks for the heads up on providing reviews of the podcasts. I'll start reviewing this week.

    More importantly, thank you for all of your hard work with the podcasts!

    Beers,

    Aaron

    ------------------------------
    Aaron Brodniak
    Director of Quality
    Diamond Knot Craft Brewing
    Mukilteo WA
    ------------------------------



  • 5.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-18-2018 14:28
    Thanks for the suggestions. Just scheduled topic #1 and will work on lining up #2.

    Filtration experts, feel free to reach out to me if you want to participate.​​

    ------------------------------
    John Bryce
    Charlottesville VA
    ------------------------------



  • 6.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-17-2018 10:26

    Hey John!

    Absolutely love love love the podcast - great length and discussion, and perfect for my walk to the brewery.

    As far as sponsorship goes - have you thought about a pledge or donation ability for listeners? Something similar to Patreon (or you could even set MBAA up on Patreon!). I'd be more than happy to 'subscribe'/donate every month if it meant more content and different topics. Just a thought.

    Thanks for hosting!
    - Cory



    ------------------------------
    Cory McGuinness

    Head Brewer
    Pravda Beer Theatre
    ------------------------------



  • 7.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-18-2018 14:28
    Great idea! Brynn @ Left Hand actually sent me the same idea, so I forwarded her email to the staff at HQ who handle sponsorships and decisions like that. Thanks!

    ------------------------------
    John Bryce
    Charlottesville VA
    ------------------------------



  • 8.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-17-2018 11:53
    Big fan of the podcasts as well.  I'll get a review sent in here shortly!

    Thanks!

    ------------------------------
    Thomas Mote
    Production Manager
    Balcones Distilling
    ------------------------------



  • 9.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-17-2018 11:53
    Perhaps individual districts could work the sponsorship of a podcast a year into their budgets. Seems like an expense that could be justified as a direct benefit to members.

    ------------------------------
    Doug Hindman
    Brewery Ops Manager
    Elliott Bay Brewing Co.
    Seattle, WA
    (206) 445-4174
    ------------------------------



  • 10.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-18-2018 14:29
    Great idea, Doug! 

    Any districts (or vendors, breweries, benefactors, etc.) interested in sponsoring can get in touch with the folks at HQ via this link. Thanks!

    ------------------------------
    John Bryce
    Charlottesville VA
    ------------------------------



  • 11.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-17-2018 16:01

    I second the previous comment that the podcast is well worth paying for, whether by moving the podcast behind a pay wall (for the public or even MBAA members too), or by making donations possible.

    To your request for feedback to leadership: Who specifically would it be most helpful to email? mbaa@mbaa.com?

    For further podcasts, it would be fascinating to hear a discussion of regionality in the modern brewing industry e.g. What regional trends or differences (ingredients, processes, styles) still exist or are emerging, and what could a sense of regionalism really mean in an industry that loves to copy itself as much as it loves to innovate. Your most recent guest briefly touched on the topic, mentioning German interest in "West Coast" style IPAs, but the same behavior can be seen in everyone who ever tried to replicate a "New England" or "Vermont" style IPA. Whether the analysis was international or intranational, I'm sure listeners would love to hear your thoughts. 

    Other topic ideas: The finer points of fining, filtration, and clarity; Foam, head retention, and mouthfeel; Barrel aging; Hop aging; A more in-depth look at the effects of oxidation (as a follow-up to the TPO episode); Cask beer (its traditional to contemporary incarnations, and where it might go from here)

    Thank you so much for what you do! Your podcast discussions are an incredibly easy way to keep current and expand one's brewing knowledge. Like the MBAA itself, it seems like the only podcast of its kind in providing definitive and authoritative brewing insights.



    ------------------------------
    William Tanenbaum
    Brewer & Independent Brewing Consultant
    Wellington, NZ
    ------------------------------



  • 12.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-18-2018 14:29
    Wow - thanks for the kind words and great feedback!
    To your request for feedback to leadership: Who specifically would it be most helpful to email? mbaa@mbaa.com?
    William Tanenbaum,  01-17-2018 14:31
    I hear that email address goes to a general inbox at HQ, which certainly goes...somewhere. (I honestly have no idea where that goes.) The BOG and Exec (see links in my original post) are probably better targets for feedback since they govern the association/are the decision makers; whereas HQ staff is there to support. I know...the structure of MBAA is pretty confusing...for example most people think John Palmer and I are MBAA staff/employees, but we're just independent contractors. ...maybe we need to do a "How MBAA Works" episode?

    I love your "other topic ideas" and will do my best to start chasing some of those down. I'm a little reluctant to go after the regionality discussion, only because I'm afraid that might end up not being technical enough...but I'll think about that some more. Either way, thanks and keep the great ideas coming!

    ------------------------------
    John Bryce
    Charlottesville VA
    ------------------------------



  • 13.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-22-2018 11:21
    Hi,

    Just a note to say that the email address mbaa@mbaa.com is looked at every day by HQ staff, and forwarded to the correct Exec members or staff as needed.  John's definitely right in that I'm sure the Exec or BOG would also welcome your comments directly - but you can also reach out to staff using direct emails or the general mbaa email and get the job done as well.

    Thanks,
    Carol Ericson

    ------------------------------
    Carol Ericson
    MBAA
    Saint Paul MN
    ------------------------------



  • 14.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-17-2018 16:02
    I greatly enjoy the podcast and especially found a lot of value in the recent diastaticus series. I would love to see this continue. 

    However, I only found out about it by searching "brewing" in my podcast app but had never heard about it prior. Perhaps a bit more outreach or emails about upcoming episodes could help the listenership?

    Either way, keep up the great work!

    ------------------------------
    Jordan Kelly
    Lab Technician
    Odell Brewing Company
    Fort Collins CO
    ------------------------------



  • 15.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-18-2018 14:29
    Thanks, Jordan!

    Glad you like it and very good feedback!

    If others agree please use the "like" button or reply to Jordan's post so we can let staff at HQ know if this is an opportunity for enhanced communication.

    ------------------------------
    John Bryce
    Charlottesville VA
    ------------------------------



  • 16.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-18-2018 14:29
    Following up on the outreach idea -

    What if at MBAA district meetings the podcast is both mentioned AND the audience is taken through the exercise of pulling out their phones, going to their podcast app, and downloading the podcast right then and there?

    Perhaps part of the meeting could be listening to a podcast created specifically as a promotion to use at district meetings. It could look like this:
    1. Do a short 5-7 minute episode with you and guest in the same room
    2. Video the podcast
    3. Show the video at district meetings
    4. Part of the podcast is asking people to download the feed

    Cheers!
    Larry





  • 17.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-18-2018 14:28
    ​Yes, please continue to produce the podcasts. As the owner of a medium sized brewery I find myself running in a hundred directions most day. This medium is a very effective way for me stay current and continue my education 30 mins at a time!

    Keep up the good work!

    ------------------------------
    Josh Stacy
    Owner
    The Public House Brewing Company
    Saint James MO
    (573) 261-3333
    ------------------------------



  • 18.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-18-2018 17:25
    Hi John,

    The quality of the podcasts are excellent, and often address current practice.
    It does help every brewer, with a good selection of topics.
    The Q&A really helps to keep everyone thinking too.

    Keep them coming!

    Thanks,

    Horace.

    ------------------------------
    Horace Cunningham
    Memphis TN
    (706) 206-3027
    ------------------------------



  • 19.  RE: The future of the MBAA podcast (is in your hands)

    Posted 01-22-2018 10:01

    Hi John,

    Bravo with the podcast. I love hearing so many topics that affect us all and it helps me make better beer.

    Review is left and your tease about joining MBAA to read the technical articles worked on getting me to sign up.



    ------------------------------
    Mike Wayne
    Brewmaster
    NuBrew
    Iqaluit NU
    HOLYSH*TI'MBREWINGINTHEARCTIC
    ------------------------------



  • 20.  RE: The future of the MBAA podcast (is in your hands)

    Posted 04-23-2019 10:19
    Hi John!

    Big fan of the podcast! You make my long haul flights bearable! I am more entrenched in the wine industry, but in my opinion, the MBAA produces the best technical podcast across the beer and wine industries. Each episode provides insight that I am happy to share among my colleagues and friends.

    1. The topic of non-alcoholic beers (0.5% ABV) has taken hold of my interest. I find myself looking for non or low alcohol options - even when it is not Sober October and Dry January. Simon Carlsen (PhD Metabolic Engineering) would be a good person to talk to - he is Chr Hansen's application manager focused on the use of pichia to produce non and low alcohol beers.
    2. Consider it done! I am going to leave a review on iTunes today.
    3. Disclaimer: I do work for Chr Hansen - a yeast and bacteria company, but am here for the knowledge, not for making sales. However, I am more than happy to summit a sponsorship request. Will you please email me more information on the cost and process?

    Thanks!

    -DS

    ------------------------------
    David Spector
    Chr. Hansen
    Los Angeles CA
    ------------------------------



  • 21.  RE: The future of the MBAA podcast (is in your hands)

    Posted 04-23-2019 12:49
    I enjoy the podcast on Sticher but I do not know where to review it.

    ------------------------------
    Jamie Ray
    Brewmaster
    Oyster City Brewing Co.
    Apalachicola FL
    ------------------------------



  • 22.  RE: The future of the MBAA podcast (is in your hands)

    Posted 04-25-2019 10:30
    Hi Jamie-

    It's really simple to write a review. 

    How to leave a review on Stitcher
    1. Go to: https://www.stitcher.com/podcast/master-brewers-association-of-the-americas/master-brewers-podcast
    2. Scroll down until you see "Show Ratings and Reviews" and click on the "Write a review"
    3. Write your review and click "Post Review"


    ------------------------------
    Juno Choi
    Treasurer - District St. Paul-Minneapolis
    Marketing Manager - BSG
    Minneapolis, MN
    (651) 270-1373
    ------------------------------



  • 23.  RE: The future of the MBAA podcast (is in your hands)

    Posted 04-25-2019 17:57
    I'll leave a review in Apple Podcasts. This show is EXTREMELY valuable. We listen to it constantly here. Please continue!

    ------------------------------
    Gary Gulley
    Alarmist Brewing
    Chicago IL
    ------------------------------



  • 24.  RE: The future of the MBAA podcast (is in your hands)

    Posted 04-26-2019 14:43
    John,
    The direction and content of the programs offered by the MBAA.
    Is absolutely superb, Please continue the fine job.
    I read the Mash and listen to most of the podcasts.
    Glad I am a member.
    Joe Pickett




  • 25.  RE: The future of the MBAA podcast (is in your hands)

    Posted 05-01-2019 14:17
    Hi John, 

    Thanks for the great content in the pods. I haven't listened back to all of them, and maybe you covered previously, but a discussion about homebrew clubs would be awesome. I think its a great tool for communities to build their skills and knowledge and get folks going who are interested in brewing but don't know where to start. Perhaps you could interview some of the more well organized groups and how they operate to give some suggestions to folks.  Other topics (again, may have been covered in pods past, but hey maybe revamp them!) include: the upstream materials in the brewing process (grain production, malting, hop production.....maybe interview some small to medium scale hop growers?) also the three tier system?  I know some folks are still confused about it and I know it varies from state to state, but it has real implications for brewers in terms of self-distribution, wholesale pricing, and growth.  Finally, I would second whomever suggested the regional flavors of beer.  Talk to the brewers who are linking up the agricultural side of things in their home state with their brewing, helping to boost their regional economies with their beers. Let's tell those stories!

    ------------------------------
    Holly Garrett
    SynTerra Corporation
    Greenville SC
    ------------------------------